Redefining digital banking
Bridging the gap between industry leading products and customers across digital platforms.
Project brief
After emerging from curatorship in 2016, African Bank was looking to rebrand, refocus and establish itself as a trusted and leading brand in its Industry. They tasked us with redefining them as a modern bank with industry-leading products through the use of digital assets.
Year.
2017-2018
Services Applied.
Research & Data
Branding & Positioning
Brand Experience
Go To Market
User Research & Testing
UX Design
Prototypes
Visual Design
User Interface Design
Information Architecture
Web Development
Custom Solutions
Content Strategy
Copywriting
Social Media
SEO/SEM
Requirements
Our brief from African Bank was to tell a new story across all of it’s digital mediums – the creation and launch of a new website as well as a digital marketing campaign.
Experience
Through working with multiple divisions and product owners we re-packaged the African Bank online experience to lead with trust, change and industry best practice. Unknownst to many (including internally) the bank was a leader at customer service and also had savings and investment products that yielded the highest industry returns.
In preparing for a shift to full transactional banking we had to make sure content, processes and tools like financial calculators were all rooted in a truly customer centric digital banking journey.
Our comprehensive digital marketing strategy included SEO, AdWords as well as digital media campaigns all to drive trust, service and best rates.
Visual design
Numbers
Delivering an Omni-Channel for African Bank lauded in the 2019 Financial Results as a contributor to successful client acquisition.
100k
increase in clicks out to ticketing platform from Visit-related pages on desktop
47%
increase in clicks out to ticketing platform from Visit-related pages on desktop
153%
increase in clicks out to ticketing platform from Visit-related pages on desktop
360%
increase in clicks out to ticketing platform from Visit-related pages on desktop
